Do you get the jitters sometimes when you’re at a networking event or connecting with someone and you have to introduce yourself or explain what you do?

Or what about when people start asking additional questions regarding your products and services…is it a challenge for you? I sometimes feel anxiety when sharing information about my business too!

And what I had to start doing is crafting some of the key messages about myself, my business and the clients that I serve, in order to feel more comfortable and confident.

Today, I want to share 5 of the best practices that I coach my clients to incorporate in how they communicate about who you are and what you do.

1. Create an expert title that brands or differentiates you from your colleagues in the industry.

2. Define a simple statement that explains what you do and whom you help in a way that establishes credibility and respect.

3. Be able to identify the transformation or results people achieve from working with you or using your products and services.

4. Use specific examples or stories that can help people easily relate to others that have been helped by what you do or offer.

5. Use a call-to-action. Tell them how to get more from you or be clear about how someone can best help you.

 So your assignment today is to look at your marketing and critical talking points to make sure that you incorporate these key points into your marketing communications and promotions.

You might not need to touch upon all five points each time you connect or communicate. The key is to be able to answer or address these points about yourself or business so that as the occasions arise, you are ready to intelligently answer with confidence!

Looking forward to seeing you on the inside!

Warmly,

Toni